While tourists find themselves tempted by the chocolate shops around the busy tourist area of Brussels Centre, locals and travellers like my cousin (a real chocolate lover) head over to the Grand Sablon – the chocolate Mecca in Brussels – for the real deal!
Inside Pure.
I am not a big fan of chocolates so it was Ton who had all the fun that morning. We went to all the stores in the square and he sampled a few pieces at every stop to help him decide which one is the best.

Inside Neuhaus.

A bag of Wittamer.

Sugar-overdosed Cousin.

“Are we done yet?”

My overall favourite was the dark chocolates from Pierre Marcolini. I was also impressed with their store design & ambiance – minimal & very sophisticated. It feels like I stepped into an Hermès chocolate store.

I got a few boxes of the 9 Saveurs du Monde – a 9-piece chocolate treat representing beans from 9 different cities in the world to bring back to my dad and a few of my friends. So far, the review has been really good.
Here are some photos of the Grand Sablon Square where you can get an all-around experience on authentic Belgian chocolates in one location.


Chocolate Shops at the Grand Sablon:
1. Pierre Marcolini – Website
2. Neuhaus – Website
3. Godiva – Website
4. Leonidas – Website
5. Wittamer – Website
6. Pure
7. Zaabär – Website
I DO NOT recommended people watching their weight to visit this place. The variety of sweets & the friendliness of the staff makes it almost impossible to resist any temptations.






{ 2 comments… read them below or add one }
can we go back? HAHAHA! i miss our trip, i really recommend having a yearly trip with family/friends – it is so much more memorable.
where is the next one?
ps. can i get a copy of your photos?!
I’ll pass you the photos when I see you again! I told you to go with us this April!